Success Story Pure Fishing

Pure Fishing

Pure Fishing, one of the world's largest makers of fishing tackle, ultimately wanted to improve ordering usability and streamline sales & order management processes in order to support the business and their more than 15,000 retailers in 20 countries. They manufacture about 30,000 different types of bait, fishing lures, rods, reels, and lines.

CLIENT NAME

Pure Fishing

INDUSTRY

Retail

PROJECT LENGTH

7-12 Months

TEAM SIZE

TECHNOLOGIES

Pure Fishing is one of the world's largest makers of fishing tackle. It manufactures about 30,000 different types of bait, fishing lures, rods, reels, and lines under brand names including Abu Garcia, All Star, Berkley, Mitchell, Fenwick, SpiderWire, Trilene, and Gulp!, among others.

Why Now

Pure Fishing's outreach had grown so large, it was time for a sophisticated, robust solution.

The Project

Challenge

Ultimately, Pure Fishing wanted to improve ordering usability and streamline sales and order management processes in order to support the business and their more than 15,000 retailers in 20 countries. Pure Fishing set out to provide sales teams with insights into inventory, a simplified order entry system, and integration with downstream systems to automate order fulfillment while also providing a platform that will enable a 360 degree view of their customer.

Solution

Coastal Cloud replaced Pure Fishing’s legacy system with Salesforce B2B Commerce for US and Canada based customers. This provided a highly efficient user experience for this region, with plans to expand the solution to Asian and European clients. Mulesoft was introduced to streamline integration in order to form a cohesive, unified system involving tax information, freight calculations, price data and more

Results

As a result, the customers of Pure Fishing now enjoy a more user-friendly ordering experience entirely online via Salesforce B2B Commerce. Salesforce’s unified platform allows a massive amount of data to come together into a single, 360 degree view - no matter the size of the client. Sales Reps' ordering plaform is now seperate from that of the customers' which shows leadership segmented and more specific data. Coastal Cloud launched a fully functioning North American site in 4 months and continues to receive feedback from Pure Fishing to iterate new versions of the solution in order to maximize its success based on Pure Fishing’s needs.

The Introduction Moment

The Pure Fishing relationship emerged from a Coastal Cloud employee's personal network. A previous employer was looking for a Salesforce Partner who could implement B2B Commerce and Mulesoft. The Coastal Cloud/ Pure Fishing relationship kicked off with a simple text message and has produced four more accounts for Coastal Cloud.

The ROI Moment

It was clear that Coastal Cloud had delivered a valuable solution to Pure Fishing when the Sales Reps had a separate ordering platform. This meant that partners had a simplified UI for ordering, right alongside the rest of their CRM data. Pure Fishing also got a fully functioning site after 4 months of work, and 3 fully working sites after nearly a year of work.

"The folks at Coastal Cloud are truly top tier. They tackled this large Salesforce B2B Commerce project with experience, professionalism, and a great work ethic. They’re a great team to work with, and we trust them to deliver the best Salesforce solution available."

Steve Harris, Director of Customer Experience Operations

TEAM